Evaluating the overall company reputation of Paper Tiger from the latest reviews reveals a generally positive customer experience. The brand is praised for its cozy environment, friendly and knowledgeable staff, and its eclectic and high-quality product selection. The store's array of gift items, including stationery, Jellycat toys, greeting cards, and novelty gifts, are consistently mentioned as unique and desirable, with special accolades given to the shop's eclectic window displays and regularly updated stock. However, pricing emerges as a notable concern, with multiple customers expressing that the items are on the higher-end, which implies that Paper Tiger positions itself as a premium retailer. Although the ambiance and product uniqueness are perceived positively, the cost may deter some potential shoppers, suggesting a mixed impact on its reputation among different customer segments. Despite the potential barrier of price, the reviews portray Paper Tiger as a valued local business worth patronizing, contributing to its reputation as a destination for thoughtful gifts and quality goods.