The reviews for JD Sports expose a host of negative aspects surrounding the consumer experience. Predominant issues center on customer service, particularly the consistent depiction of staff behavior as rude, inattentive, and dismissive. Customers report feeling neglected, citing instances where they were ignored or treated with a lack of courtesy by staff members. Extensive waiting times, both for service and at the checkout, were frequently mentioned, adding to customer frustration. Criticism is not limited to in-store experiences; online purchases also faced problems with one review reporting damaged goods due to careless security tagging. Poor store management and failure in communication are evident, with customers left waiting for stock that was not available, despite assurance to the contrary. These issues contribute to a customer resolve to not return to the store, reflecting an urgent need for the company to address its customer service training and overall approach to client interaction.