Customer feedback points to several positive aspects of the Decathlon experience. Notably, the customer service receives high praise, described as 'outstanding' and attentive, with staff members going above and beyond to address customer needs. Product quality is another significant highlight; items purchased for rigorous activities such as an Ultra Marathon are perceived to be of 'very good quality.' The value proposition of Decathlon is also commended, with customers finding it better positioned among competitors and more gratifying in terms of both price and product range. Staff expertise and friendliness further enhance the overall positive customer experience, with staff not only being helpful but also taking the time to engage with customers, explaining processes, allowing in-store product testing, and ensuring customer satisfaction.