Evaluating the latest customer reviews for JD Sports reveals a mixed perception of the company's reputation. Positive experiences highlight exceptional staff assistance, with employees like Sabrina, Layla, and Zack, receiving accolades for going above and beyond in service, offering personalized help, and maintaining professionalism and charm. However, a significant number of reviews cite notable issues with customer service. Complaints include long wait times, even in empty stores, unresponsive communication channels, and a lack of follow-up on orders that were rejected without notice. Customers express frustration with perceived inefficiency and unhelpfulness of in-store staff, and inappropriate handling of issues such as an accusation of fraud. The inconsistency in customer experiences suggests variability in store operations, staff training, and management oversight, which appears to impact the overall customer satisfaction and the company's reputation.