Overall, the reputation of Asia Crafts is mixed, with customers praising the selection of cute and fun merchandise, but expressing significant concern over pricing and customer service. A recurring theme in the reviews is the perception of the items being overpriced, with several comparisons suggesting that comparable goods might be available at better rates elsewhere. Examples cited include overpriced pencils and a Hello Kitty item priced significantly higher than online alternatives. Additionally, the store's new spacious location was mentioned positively for enhancing the shopping experience. However, concerns about the store staff's behavior, particularly in terms of surveillance and racial profiling, have tainted the customer experience for a number of reviewers, leading to some dissatisfaction and discomfort during their visits. These issues have evidently impacted the likelihood of some customers returning or recommending Asia Crafts to others.