Arrow Cars has several areas that require immediate attention according to customer feedback. The most striking issue is the significant delays and unreliability in service, with customers frequently reporting that prepaid taxis arrive late, or not at all, jeopardizing important plans. The application's performance is another critical pain point, malfunctioning during booking processes and failing to provide accurate tracking information. Moreover, there is an evident gap in digital payment methods, as drivers demanding cash in a largely cashless economy pose a considerable inconvenience. The customer service experience post-booking seems to be chaotic, with poor communication and misinformation. Disturbingly, there have been occurrences where drivers have left without explanation, and the process to get assistance or refunds is proving ineffectual. From a financial perspective, the service is perceived as expensive in comparison with competitors like Uber. Customer dissatisfaction is also compounded by the difficulties faced when seeking refunds for the service that was not delivered as promised.