City Cabs (Edinburgh) Ltd presents a mixed reputation based on recent customer reviews. Positively noted features include clean and efficient vehicles, some friendly and polite drivers, and specific commendations for exemplary service on early airport runs and assistance with the booking app. However, there is a troubling recurrence of taxis not arriving as scheduled, particularly with pre-booked rides. Complaints range from lack of communication around delays to complete service failure without prior notification. The automated phone system has been criticized for its ineffectiveness during service lapses. Furthermore, inappropriate driver conduct and inadequacies in dealing with vulnerable customers contribute negatively to the company's reputation. Overall, the inconsistencies in service reliability and customer support appear to significantly undermine customer experience.