Vets Now Edinburgh demonstrates a mixed company reputation based on recent customer experiences with their services. Some customers express gratitude for the immediate attention and successful treatments provided, particularly applauding the staff's professionalism, helpfulness, and communication. The facility is described as vital and effective during emergency situations, and customers appreciated being informed about costs upfront and assistance with insurance claims. However, there are noted instances of dissatisfaction, primarily rooted in experiences of perceived inadequate medical diagnosis, lack of thoroughness, and high fees for services rendered. Concerns about the value, given the costs incurred—especially in comparison to insurers' coverage limits and for customers not on benefits—add to the apprehensive sentiments. The notion of minimum effort for maximum charge, accompanied by long waiting times despite empty waiting rooms, indicates fluctuations in operational efficiency and customer care standards.