The overall company reputation of Superior Dog Training, based on recent customer reviews, projects a highly positive image, particularly due to the effective training methods employed by trainer Jeff. Customers consistently report significant improvements in their dogs' behavior following training sessions, highlighting Jeff's ability to understand and work with both dogs and cats. A recurring theme within the feedback is Jeff's flexibility and tailored approach, attending to the unique requirements of each pet and their owner. Customers also commend the non-reliance on treats for training, the progress made without the use of e-collars, and the provision of tools for long-term success in pet obedience. Jeff's reputation as the 'Dog Boss' is commonly referenced, suggesting a strong leader who imparts confidence to both the pet and the owner. Reviewers allude to a transformative experience, where prior unsuccessful attempts with other trainers or training methods have found resolution and progress with Jeff's involvement.