Key positive aspects that shine through in the customer feedback for Mattress Firm Elston Avenue include the store's well-informed and attentive staff, notably Marco, Nicole, and Luis. Their in-depth knowledge of the product line alongside their willingness to spend significant time assisting customers is repeatedly commended. Customers are appreciative of the non-aggressive sales approach, feeling that their preferences and budgets are respected. The ability to communicate efficiently via text and receive personalized recommendations, even remotely, has been highlighted as enhancing convenience and customer satisfaction. Furthermore, the store's cleanliness and the friendly demeanor of all employees contribute to a welcoming shopping atmosphere. Finally, the staff's dedication to ensuring customers benefit from promotions and leave with a suitable purchase within their budget stands out as a principal strength of the service provided at this location.