Knott's Berry Farm enjoys a mixed to positive company reputation based on the recent customer reviews. Generally, visitors praise the park for its festive atmosphere, especially highlighted during the Christmas season, its variety of rides catering to different age groups and thrill-seekers alike, and the quality of food, which is regarded as better than at many other theme parks. The park's reputation benefits significantly from the charming 'Snoopy on Ice' show and its signature boysenberry products. Customers also find value in season pass offerings, particularly the Gold Pass, and various dining options, including the 'all you can eat' pass. However, despite these positives, a notable pain point for visitors is the cost involved, with frequent references to the theme park being 'ridiculously expensive' and parking fees described as 'outrageous.' Another consistent concern is the long wait times for rides and other services, such as restrooms and food vendors, although this seems to be expected during peak seasons. Some visitors also reported negative interactions with staff, which detracted from the overall experience.