The reputation of Hula Grassmarket appears largely positive based on recent customer feedback. Patrons commend the venue for its delicious food options, particularly highlighting the pancakes, avocado toast, and the açaí bowl as standout offerings. The consistently mentioned 'cool vibe,' cozy decor, and friendliness of the staff contribute to the warm atmosphere of the establishment. The presence of a queue and the busyness of the cafe, while sometimes resulting in cramped seating, signal popularity, and although service is typically praised for efficiency and responsiveness, there have been isolated mentions of service-related issues. The company's accommodation of dietary restrictions, including vegetarian, vegan, and allergy-specific needs, is well-regarded, reflecting a sensitivity to diverse customer requirements. However, there are minor detractors noted by consumers, such as high prices and occasional discrepancies in drink quality, which appear as infrequent blips in an otherwise commendable reputation.