Upon analyzing the customer reviews for Roll's Auto Sales, the overall company reputation is mainly positive with a few notable concerns. Customers generally express satisfaction with the sales personnel, identifying individuals such as Big Bill, Steve, Nancy, and David Ginzburg by name, and commend their professionalism and ability to facilitate a quick and satisfying car buying experience. Several reviewers emphasize the dealership's effectiveness in obtaining financing approvals, even for those with no or limited credit history. Moreover, customers also appreciate the inclusion of warranties and additional services like gap insurance. Yet, concerns arise regarding transparency, with one customer highlighting a potentially deceptive pricing disclaimer related to a cash or trade-in equity condition, while another reports a severe issue about fraudulent insurance practices, which has led to legal action. These negative experiences, although fewer, are significant and suggest areas where Roll's Auto Sales could improve their business practices to enhance their reputation further.