The overall company reputation of 77 Diamonds appears to be positive, with many customers praising the exceptional customer care and high-quality products. The reviews reflect that customers have had personalized, knowledgeable guidance throughout the purchasing process, from selection to final sale. The prompt and supportive aftercare service is also a notable aspect of the customer experience. However, there are some critical reviews mentioning after-purchase issues such as premature dulling of products and unsatisfactory responses from customer service, especially concerning complaints and aftercare support. This dichotomy suggests that while the initial experience appears generally favorable, there may be inconsistencies regarding post-purchase experiences and the company's handling of issues that arise thereafter.
Key positive aspects of customer feedback for 77 Diamonds include the commendable customer service experience where sales representatives are described as well-informed, patient, friendly, and helpful. Customers seem to be particularly satisfied with the guidance provided during the selection process and the customizability options that accommodate budget considerations. The quality of the jewelry itself receives praise, with numerous customers satisfied with the craftsmanship of both engagement and wedding rings. Complimentary services, such as champagne on special occasions and reminders about free resizing offers, further enhance the overall positive customer experience, underpinning the company's attentiveness to clients' needs.
Despite many positive reviews, 77 Diamonds does face criticism focused primarily on their after-sales service and product durability. Customers have reported their dissatisfaction when facing issues post-purchase, such as premature dulling of rings and poor response from customer service. One review in particular highlights a concerning absence of hallmarking on a platinum ring, paired with an inability to elicit any response from the company once the product was received. Instances of receiving incorrect items, multiple dispatch errors, and a general lack of urgency or accountability in resolving customer issues significantly tarnish the company's reputation. This indicates an area where the company could improve, ensuring that their aftercare is as commendable as the initial purchase experience.
77 Diamonds provides aftercare services including the option for a free resizing if required. However, feedback on post-purchase support is mixed, with some customers highlighting a lack of timely responses to issues.
Many customers have asserted that the quality of 77 Diamonds' products is high. Issues raised concerning product durability suggest it may be beneficial for prospective customers to inquire about quality guarantees and service options available should issues arise.
While some customers have reported satisfactory resolutions to their concerns, there are instances where the response to complaints has been critiqued. Customers have experienced difficulties in communication and rectifying order mistakes. It is advisable for customers to discuss the company’s policies for handling these situations prior to purchase.
Located in the heart of Mayfair, London, we are a luxury jeweller with a simple aim: To bring simplicity, clarity, choice and value to the diamond engagement ring and jewellery buying process.With unrivalled, direct access to over 80% of the world's finest polished diamonds, we deliver delicately crafted, high quality engagement, eternity and wedding rings as well as earrings, bracelets and necklaces - taking design inspiration from a variety of genres from modern through to classic and vintage.Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations.
