Primark's reputation, based on customer reviews, emerges as fundamentally positive, reflecting an overall satisfactory customer experience. The company is praised for its spacious stores with multiple levels offering a diverse and extensive selection of items. Customers have taken particular note of the organized layout which mitigates the feeling of overcrowding, often experienced in other Primark locations, and allows for a comfortable shopping environment. The presence of helpful and courteous staff, alongside efficient cashier services, including self-checkout options, enhances the shopping experience. Moreover, the affordability of the merchandise remains a consistent draw for customers. However, the reviews also reveal certain operational shortcomings like difficulties navigating the store layout and inadequate signage, particularly regarding cafe hours which impact customer convenience negatively, especially for those with disabilities. Additionally, the introduction of self-service has received mixed reviews, with some customers reporting frustration over the perceived increase in complexity it adds to the shopping process.